A trend fresh from the oven Bakeries new and existing serve market for diet-restricted goods
Bakeries new and existing serve market for diet-restricted goods
By LAURA CARROLL
The Tiffany box sitting on the table
is tied up with its signature white bow. Looking immaculate, its contents are
just waiting to be eaten.
In Southern Nevada, there's a huge bakery
industry filled with homegrown, independent shops that create cakes of all
shapes and sizes, breads, cookies and pastries. Since 1959, Freed's Bakery has
been a mainstay in the local market. Owner Max Jacobson-Fried said the industry
overall seems to be holding its own this year, even with a flurry of new
"It seems like there's a cake shop popping up on every
corner," he said.
JERRY HENKEL | BUSINESS PRESS Dreamy Desserts owner Penny Redlin smiles
as she holds up two dozen chocolate cupcakes hot from the oven Nov. 28.
LAS VEGAS BUSINESS PRESS FILE PHOTO Max Jacobson-Fried, Freed's Bakery
But, the longtime bakery owner
said he thinks there's enough business to go around
"We're still doing
well and I hope they're doing well too," Jacobson-Fried said.
Freed's has been getting more requests for items to accommodate dietary
restrictions, including gluten-free and vegan baked goods.
"It's a new
realm for all of us," Jacobson-Fried said. "We're just trying to figure out how
to cater to these specific segments of the population."
With the increase
in special requests have come newly opened bakeries catering to those specific
For instance, Penny Redlin's new bakery, Dreamy Desserts,
specializes in nut-free treats. Redlin opened up shop for her items, which are
sold by delivery only, after recognizing a niche for nut-free sweets in the
Her son, Connor, is allergic to nuts. Redlin said she tries to
make sure she always packs Connor, 5, a cupcake when he attends parties or
school events, so he doesn't have to go without when everyone else is enjoying a
piece of cake.
"There was one birthday party where I forgot a cupcake,"
Redlin said. "There's nothing like looking at your child and telling them, 'You
can't have cake.'"
After other parents talked to her about their
children's nut allergies, Redlin, who previously was a cake decorator and baker,
decided to open up shop.
"When your child's life is on the line, you just
can't take that chance," Redlin said. "You have to be concerned about
Redlin creates a collection of made-to-order,
nut-free treats and delivers them anywhere in the valley. Since opening a few
weeks ago, Redlin has been receiving requests for cake pops. Next month, she's
making three dozen cupcakes for a New Hampshire couple's wedding.
bakeries, including Beau Monde Bakery and A La Mode, cater to gluten-free
Jacobson-Fried said there seems to be a return to items that
use whole ingredients. His strawberry shortcake -- made with Anderson Dairy
heavy whipping cream, sugar, white cake and strawberries -- is hugely popular
"I think it's because people know what's in it," he
Discussing ever-popular cupcakes, Jacobson-Fried said, "I think a
few years ago I said it's a trend. It's really surprised me how long they've
But he doesn't think the cake pop surge will last,
primarily because they're so much more labor-intensive to make.
sales at Freed's this year are holding steady, with one month up, the next flat
and the next down.
"We can't find a pattern," Jacobson-Fried said, "but
it seems like things are headed in a good direction."